Improve your SEO - tell the world your news and views!

manage my website has been inundated recently with queries concerning how a business can improve its SEO without paying a third party supplier. And there is a very simple answer, if you have a little time to concentrate on it properly!

If you have a news or blog page on your website which you can update yourself, start using it. Your news and views, added to every day, week or month will seriously improve your SEO if you use the right keywords and write it in a natural, search engine friendly way.

Google "web design providers", look out for manage my website, and you'll see what we mean.

If you don't have a news or blog page, ask your web design agency to quote you for adding one with a content management facility. There will no doubt be a charge for this, but we can guarantee that if you use your new page correctly and make it your goal to keep it fresh and up to date, you'll notice the return on your investment.

The easiest way to improve your search engine optimisation, however, is to have more than one area of your website that you can update regularly - case studies, testimonials, events, special offers, etc. can have a positive impact on your SEO. There are hundreds of different programmes out there which you can use, some are off-the-shelf and others bespoke. It's all about gaining control of your own website and then using that control in the most effective way.

Got some time on your hands? Why not google your keywords, check which relevant directories come up in the results, and add your business to them? Again, it will improve your SEO as Google loves to see other appropriate websites linking back to yours. This task can be time consuming, but in the long run it will be worth it.

Here's an example - let's say you're a company that hires out floor sanders in the Bath area. Google "floor sanders Bath" and see what comes up...

The directories that appear on the first page of results are www.erento.co.uk,  www.hotfrog.co.uk, www.thebestof.co.uk, www.cyclex.co.uk, www.freeindex.co.uk, www.gumtree.com

Are you on the list? if not, add yourself to these websites. You may have to pay a fee, but many of them are free.

We hope you've found this little guide to improving your SEO useful. If you need honest advice on how you can improve your search engine optimisation, just get in touch.